Focus on what you do. It’s important to be clear on what the core of your personal brand is. A strong personal brand is strengthened when you enable people to narrow their focus of what you do.
Build a tribe. Don’t focus on generating sales. First, focus on building your community, or building your tribe.
Showcase your brand. It is essential that you showcase your personal brand. You need to FEED your community. The best way to do this is through the power of social media.
Video brings your brand to life. Remember, most of your tribe cannot get up close and personal with you.
Get media coverage. When the local TV affiliate, radio station, magazine or other media [covers you], it gives you credibility and amplifies your brand.
